AI Insights · Timothy · April 2022
Top 5 Fashion Games on Android in South Africa: Q1 2022 Performance
Explore the performance of the top 5 fashion games on Android in South Africa during Q1 2022, including trends in downloads, revenue, and active users.
In the first quarter of 2022, the top 5 fashion games on Android in South Africa showcased varied performance trends. Data from Sensor Tower reveals insights into weekly downloads, revenue, and active users for these popular apps.
Project Makeover from Magic Tavern, Inc. saw fluctuating weekly revenue, peaking at approximately $8.1K in late March. Weekly downloads started strong at around 10K in early January but declined to about 3.9K by the end of March. Active users exhibited a downward trend, from 47.1K in late December to 42.2K at the end of the quarter.
Crowdstar Inc's Covet Fashion: Dress Up Game experienced a peak in weekly revenue of nearly $3.8K in mid-February. Downloads varied, starting at 1.1K and ending at 1.2K. Active users ranged between 3.4K and 3.9K, maintaining relative stability throughout the quarter.
Pocket Styler: Fashion Stars by Nordcurrent Games showed steady weekly revenue, reaching a peak of about $2.6K in late March. Weekly downloads fluctuated, starting at 4.5K and experiencing dips and peaks, ending at around 3K. Active users remained fairly consistent, with numbers hovering around 15K to 18K throughout the quarter.
RuPaul's Drag Race Superstar from East Side Games Studio had a challenging quarter with decreasing revenue, peaking at approximately $1.1K in late January. Downloads and active users also saw a decline, with downloads starting at 906 in late December and dropping to zero by mid-February. Active users decreased from 3.8K to 2.1K over the period.
Finally, Producer: Choose your Star by Amrita Studio displayed a significant drop in performance. Weekly revenue saw a steep decline, peaking at $751 in late December and dropping to $73 by the end of March. Downloads started at 1.3K in late December but fell to zero by mid-February. Active users dropped from 2.1K to 599 over the quarter.
For more detailed insights into the performance of these apps, visit Sensor Tower.